In a Nutshell

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TWELVE WAYS OF WINNING PEOPLE TO YOUR WAY OF THINKING

Rule 1: The only way to get the best of an argument is to avoid it.

Rule 2: Show respect for the other man’s opinions. Never tell a man he is wrong.

Rule 3: If you are wrong, admit it quickly and emphatically.

Rule 4: Begin in a friendly way.

Rule 5: Get the other person saying “yes, yes” immediately.

Rule 6: Let the other man do a great deal of the talking.

Rule 7: Let the other man feel that the idea is his.

Rule 8: Try honestly to see things from the other person’s point of view.

Rule 9: Be sympathetic with the other person’s ideas and desires.

Rule 10: Appeal to the nobler motives.

Rule 11: Dramatize your ideas.

Rule 12: Throw down a challenge.